Shootingboard Sapo - Music Box

With so many viewings yesterday, I’m taking the chance to show more storyboards…! An advertising work from 2010, this shooting-board for Sapo (“Frog”) was made to announce their Music Box campaign. Given the CGI involved in these spots, unlike other films the initial idea reached the end of the production pretty much as it was imagined, with just a few creative tweaks; meaning, the original references were Julio Iglesias (dancing in a transe, as usual), Shakira (singing the African Soccer Championship’s song), Outkast’s Andre 3000 (shaking to the sound of “Heya!”) and AC/DC’s Angus Young (with his trademark skips).

I got a kick out of the challenge of putting the Frog in those particular poses, doing playback – took some doing… To separate the CGI Frog from the “real” settings, I used rotoscopy to draw the backgrounds, a task that was passed to my colleague Susana Resende when I was asked afterwards to color the mascot. This composition into a comic page shape was done for this post.

Com tantos visionamentos ontem, aproveito e mostro mais storyboards…! Um trabalho publicitário de 2010, este shooting-board para a Sapo visou anunciar a campanha Music Box. Dada a componente CGI nestes spots, ao contrário doutros filmes a ideia inicial chegou ao fim da linha de produção tal como fora imaginada, com só algumas mudanças criativas; a saber, as referências originais eram Júlio Iglésias (em transe, como habitual), Shakira (a cantar a música do Mundial de África), Andre 3000 dos Outkast (a mexer-se ao som de “Heya!”) e Angus Young dos AC/DC (nos seus pulos trademark).Curti o desafio de fazer o Sapo naquelas poses particulares, a cantar playback – deu que fazer… Para demarcar o Sapo CGI do fundo “real”, usei rotoscopia para desenhar os cenários, tarefa que depois passou para a minha colega Susana Resende quando me pediram para modelar a mascote com cor. Esta composição em forma de prancha de BD foi feita para propósito deste post.

Links:

Musicbox.Sapo.pt

Susana-Resende.blogspot.com